As companies increasingly integrate artificial intelligence into their operations, this futuristic technology is becoming a valuable tool for product development. AI not only expedites the product development process and future planning but also enhances the chances of launching products that resonate with today's discerning consumers.
Earlier this year, Becks made headlines by introducing the world's first AI-generated beer and a comprehensive marketing campaign. Named Beck's Autonomous, this beer was selected as the favorite among millions of flavor combinations generated by AI.
In 2022, Mars entered a multi-year partnership with PIPA, an AI-driven life sciences company, to expedite the discovery of new plant-based ingredients. McCormick & Co. joined forces with IBM four years ago to analyze data more efficiently, identifying ingredient pairings and substitutes more effectively.
For Coca-Cola Creations, integrating AI is a natural progression aimed at capturing the interest of younger consumers who may want to explore the beverage before potentially expanding their consumption of other Coca-Cola products. Similar to other drinks under the Creations platform, this latest beverage doesn't emphasize a specific flavor profile like cola, cherry, or vanilla; instead, it focuses on evoking a particular mood or experience.
Today’s beverage realm demands more than a mere flavor drop, and Coca-Cola Creations is upping the ante. Alongside the introduction of their newest concoction, the brand is promoting the Coca-Cola Y3000 augmented reality adventure. Simply scanning the QR emblem on your bottle unlocks a web-based portal, which, using the pictures you provide, offers a digital glimpse into the world of the year 3000.
Oana Vlad, senior director of global strategy at Coca-Cola, explained, “We hope that Coca‑Cola will still be as relevant and refreshing in the year 3000 as it is today, so we challenged ourselves to explore the concept of what a Coke from the future might taste like—and what kind of experiences would a Coke from the future unlock? The ‘Real Magic’ brand platform celebrates unexpected connections that make the ordinary extraordinary, so we intentionally brought human intelligence and AI together for an uplifting expression of what Coca‑Cola believes tomorrow will bring.”
The beverage features futuristic packaging, incorporating light and "optimistic tones," designed to make it stand out on store shelves. Its Coca-Cola Creations logo consists of effervescent bubbles, and the Coca-Cola Spencerian Script is represented by fluid dot clusters, symbolizing the future's interconnectedness.
The design, co-created with AI, showcases the liquid in a dynamic, evolving state, using form and color changes to highlight a positive future.
Coca-Cola Y3000 is complemented by an AI-powered experience offering fans a unique and exciting perspective on what the year 3000 might hold. Additionally, apparel and accessories "inspired by the future" are available in collaboration with Ambush. These experiences are designed to generate further interest and excitement for the product, particularly among consumers who spend time online, gaming, and socializing with friends.
Coca-Cola's latest creation, Coca-Cola Y3000 Zero Sugar, is poised to tantalize taste buds in select regions, including the United States, Canada, China, Europe, and Africa, albeit for a limited time. Residents of the U.S. and Canada can also savor the original taste version of Coca-Cola Y3000.
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But what exactly does Coca-Cola Y3000 taste like? Perhaps we should ask, what does the taste of the future entail?
According to Oana Vlad, Coca-Cola Y3000 is meant to embody the flavor of "the future," as mentioned in a press release.
While we haven't personally had the opportunity to sample Coca-Cola Y3000, here are some noteworthy reviews from those who have:
Individuals who've had the chance to try Coca-Cola Y3000 have described the drink as having fruity undertones with hints of vanilla, butter, and caramel.
Haley Tenore from Insider noted, "Its flavor is reminiscent of when all the drinks are mixed together at a soda fountain. It has an artificial fruity taste, similar to a gummy bear or a lollipop. The aftertaste is characterized by more of a caramel and vanilla flavor."
As for Gael Fashingbauer Cooper from Taste of Home, she expressed surprise at the traditional cola color of the drink when it was poured, as it tasted like all the red soda flavors had come together and a party ensued. The tastes that were most sensed included cherry, strawberry, raspberry, and a generic "fruit punch" flavor. The Y3000 was also reminiscent of energy drinks, although she is not a big fan of their taste.
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